Not more than a Buyer is willing to pay

Not more than your competition

  • Establishing Market Value
  • Market Value is established by Market Conditions such as Supply and Demand
  • Agents do not establish market value. Agents show and market. Buyers buy.
  • Property will not sell for more than the value received for the price paid.
  • Value must equal or exceed price. Buyers and Agents are sophisticated shoppers.
  • Value can be raised by low or no cost improvements
  • Factors that have little or no relation to value
  • Sellers need for money.
  • Cost of improvements.
  • Improvements made for the sellers enjoyment may not be as desirable to a buyer
  • Replacement of maintenance items such as water heaters, furnaces and roofs.